The hyper-divided consumer market and rapid changes in the media environment, including digital media, further reduce the importance of strategic advertising and publicity that can'communicate' and'empathize' with consumers. Advertising and Public Relations is a discipline that deals with new theories and practices in the field of advertising and public relations. It is a discipline that studies various fields such as advertising planning, production, market research, media planning, and brand based on a wide range of related theories such as marketing, communication, psychology, and sociology. . In addition, advertising and public relations studies, as a unique area of social science, emphasizes the value of strategic management in terms of communication for beneficial interaction between the organization and the public that constitutes it, and successful implementation of advertising and public relations requires scientific knowledge and practical skills. do. This department is the most traditional department first established in Korea in 1989 in order to settle in Korea, which has enjoyed high academic interest and professional popularity in advanced countries, and is the birthplace of fostering the best advertising and public relations talent in Korea. would. In recognition of these points described above, this department is designated as Hanyang University's ERICA representative specialty chemistry department'Rainbow Department', where only 7 departments are selected within the campus. Is supported. Faculty members who combine theory and practice have played a pivotal role in the development of the advertising and public relations academia, and graduates who harmonize theory and practice are also contributing to our advertising and public relations industry. The Department of Advertising and Public Relations at Hanyang University aims to respect students' intentions with a universal and objective educational view in order to create a desirable advertising and public relations culture as a place where humanity and academics can be achieved with the pride of being the best department in the Korean advertising and public relations academia.
Our department is a department that starts anew from 2019 by integrating the Department of Journalism and Broadcasting and the Department of Information Sociology belonging to the College of Media and Information at Erica Campus of Hanyang University. The reason why the two departments with a long history of more than 36 years merged into one is to preemptively cultivate the talents needed in a new civilized society where innovative changes are taking place. In the future, the world in which we live will incorporate advanced information and communication technologies such as artificial intelligence, IoT, big data, and mobile into the economy, society, and culture as a whole.Research and discussions on journalism and macro-social phenomena, which have played an important role in our society so far, inevitably need to be revised as technology changes and advances. Media in society characterized by so-called hyperconnectivity and superintelligence will go beyond the role and scope of existing newspapers and broadcasting. Various social phenomena that are familiar to us will also change significantly. Individual relationships, communities, democracy, and the media will all have to be interpreted at different levels, different perspectives, and new methodologies. Now, a society that has changed with the advancement of media and network technology will develop in parallel with the level of production, management, and distribution of digital data. Therefore, our department intends to conduct learning and research on media, communication, information, technology, and social culture through a data science approach.Would you like to be a talented future with courage to explore and challenge new paths that humanity has never been to? “A dream we dream alone is an imagination, but a dream we all dream together becomes a reality.” The Department of Information and Social Media at Erica Campus of Hanyang University is waiting for your challenge.
