Advertising  & Public Relations

The hyper-divided consumer market and rapid changes in the media environment, including digital media, further reduce the importance of strategic advertising and publicity that can'communicate' and'empathize' with consumers.   Advertising and Public Relations is a discipline that deals with new theories and practices in the field of advertising and public relations. It is a discipline that studies various fields such as advertising planning, production, market research, media planning, and brand based on a wide range of related theories such as marketing, communication, psychology, and sociology. . In addition, advertising and public relations studies, as a unique area of ​​social science, emphasizes the value of strategic management in terms of communication for beneficial interaction between the organization and the public that constitutes it, and successful implementation of advertising and public relations requires scientific knowledge and practical skills. do. This department is the most traditional department first established in Korea in 1989 in order to settle in Korea, which has enjoyed high academic interest and professional popularity in advanced countries, and is the birthplace of fostering the best advertising and public relations talent in Korea. would. In recognition of these points described above, this department is designated as Hanyang University's ERICA representative specialty chemistry department'Rainbow Department', where only 7 departments are selected within the campus. Is supported. Faculty members who combine theory and practice have played a pivotal role in the development of the advertising and public relations academia, and graduates who harmonize theory and practice are also contributing to our advertising and public relations industry. The Department of Advertising and Public Relations at Hanyang University aims to respect students' intentions with a universal and objective educational view in order to create a desirable advertising and public relations culture as a place where humanity and academics can be achieved with the pride of being the best department in the Korean advertising and public relations academia.